Salem is brand of cigarettes introduced in 1956 by the R.J. Reynolds Tobacco Company as the first filter-tipped menthol cigarette. For many decades, they were one of the best selling cigarettes in the USA. They are named for Winston-Salem, North Carolina, the city where RJR was founded and headquartered.
In the late 1960s, the brand's slogan (sung to music in television and radio commercials prior to their prohibition on January 1, 1971) was "You can take Salem out of the country, but...you can't take the country out of Salem." Later, the slogan "Springtime... it happens every Salem" was used.
The packaging for Salem was significantly revised in the late 1990s, with the addition of sliding packs, and the inclusion of a single cigarette with a green filter.