The brand was introduced by R.A. Patterson of Richmond, Virginia in 1871 as a cut-plug chewing tobacco and later a cigarette. In 1905, the company was acquired by the American Tobacco Company (ATC), and Lucky Strike would later prove to be its answer to R.J. Reynolds' Camel.
In 1917, the brand started using the slogan "It's Toasted" to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried. Because of this different manufacturing process, Lucky Strike cigarettes are said to have a unique and distinctive flavour. The message "L.S.M.F.T." ("Lucky Strike means fine tobacco") was introduced on the package in the same year.